Government & The Economy Essay Example | Topics and Well Written Essays - 2000 words

Bentley University Acceptance Rate and SAT Score Facts

Bentley University Acceptance Rate and SAT Score Facts Bentley requires test scores as a major aspect of its affirmations procedure. Understudies can submit either SAT or ACT scores, nor is favored over the other. Bentley is a particular school, and just concedes 42 percent of candidates every year. To apply, understudies must round out a Common Application, complete with the composition/individual articulation segment. Furthermore, understudies must submit test scores, an application charge, and secondary school transcripts. Bentleys confirmations are all encompassing, implying that they take a gander at something other than evaluations and grades. Understudies who take an interest in extracurricular exercises and have work or volunteer experience are urged to list their exercises and experience on their applications, to help set them apart. Will You Get In? Compute Your Chances of Getting Inâ with Cappexs free instrument. Affirmations Data (2016) Bentley University Acceptance Rate: 46%GPA, SAT and ACT diagram for Bentley Test Scores:â 25th/75th Percentile SAT Critical Reading: 510/620SAT Math: 550â /670SAT Writing: -/ - What these SAT numbers meanACT Composite: 25â /30What these ACT numbers mean Bentley University Description Situated on a 163-section of land grounds in Waltham, Massachusetts, Bentley University is definitely not a normal New England school. The incredible lion's share of Bentley understudies major in some zone of business, however the school is in any case a far reaching college where the human sciences and sciences assume a focal job in the educational program. Morals, social obligation, and worldwide culture are extremely significant segments of a Bentley business training. Bentley has a 12 to 1â student/personnel ratioâ and a normal class size of 24. The college oftentimes positions among the best 50 business colleges in the nation. On the athletic front, the Bentley University Falcons contend in the NCAA Division II, inside the Northeast-10 Conference. Mainstream sports incorporate olympic style events, football, b-ball, and soccer. Bentley University Mission Statement To instruct innovative, moral, and socially capable authoritative pioneers by making and scattering significant information inside and across business and expressions of the human experience and sciences. Enlistment (2016) All out Enrollment: 5,506â (4,222 undergraduates)Gender Breakdown: 59% Male/41% Female98% Full-time Costs (2016 - 17) Educational cost and Fees: $45,760Books: $1,260â (why so much?)Room and Board: $15,130Other Expenses: $1,200Total Cost: $61,005 Bentley University Financial Aid (2015â -16) Level of New Students Receiving Aid: 76%Percentage of New Students Receiving Types of AidGrants: 68%Loans: 49%Average Amount of AidGrants: $25,343Loans: $8,540 Scholarly Programs: Most Popular Majors: Accounting, Business Administration, Finance, Marketing, Computer Science, Mathematics, Global Studies, Business/Corporate CommunicationsWhat major is directly for you? Sign up to take the free My Careers and Majors Quiz at Cappex. Graduation and Retention Rates: First Year Student Retention (full-time understudies): 94%Transfer-out Rate: 3%4-Year Graduation Rate: 83%6-Year Graduation Rate: 89% Intercollegiate Athletic Programs: Mens Sports: Football, Lacrosse, Soccer, Swimming, and Diving Track, and Field, Basketball, Ice Hockey, BaseballWomens Sports: Field Hockey, Basketball, Track and Field, Softball, Tennis, Volleyball, Cross Country Bentley and the Common Application Bentley University utilizes the Common Application. These articles can help control you: Normal Application paper tips and samplesShort answer tips and samplesSupplemental article tips and tests Information Source: National Center for Educational Statistics

Business Model Canvas A Complete Guide

Business Model Canvas A Complete Guide WHAT IS A BUSINESS MODEL CANVAS?The Business Model Canvas, developed by Alexander Osterwalder, is a visual representation of current or new business models, generally used by strategic managers. The Canvas provides a holistic view of the business as a whole and is especially useful in running a comparative analysis on the impact of an increase in investment may have on any of the contributing factors.The Business Model Canvas gives people a common language through which they can evaluate traditional processes and bring innovation into their business models.THE TRADITIONAL APPROACH TO A BUSINESS MODELMost startups fail because entrepreneurs put all their faith in the idea of the product the organization exists to create. In their loyalty to this product or service, they fail to give in depth consideration to the business model their organization will follow. Usually the business model is either a one-size-fits-all model, common in the industry or it is a random amalgamation of systems and processes, created at the spur of the moment to further the main goal; sell the product or service.Successful new ventures do not go to market with their first idea; instead, the product/ service has usually gone through several iterations before arriving at the final version. Similarly, organizations are more sustainable if they have considered several business models before deciding on a particular one. THE 9 BUILDING BLOCKSThe Business Model Canvas categorizes the processes and internal activities of a business into 9 separate categories, each representing a building block in the creation of the product or service. These categories represent the four major aspects of a business; customers, offer, infrastructure, as well as financial viability. All 9 categories are listed and explained below.1. Customer SegmentsThe total customer pie is divided into segments based on the manner in which an organization’s products or services address a specific need for the segment. The cust omer segment is an essential part of an organization’s business model and is key to ensuring that the product features are aligned with the segments characteristics and needs.To carry out an effective customer segmentation, a company must first know its customers, both through their current and future needs. Then the organization must list its customers in terms of priority, including a list of potential future customers. Finally, the company should do a thorough assessment of its customers by understanding their strengths and weaknesses and exploring other kinds of customers who may benefit the company more if they are to focus on them.Various  customer segments are as below;Mass Market: An organization opting for this type of customer segment gives itself a wide pool of potential customers because it feels that its product is a relevant need amongst the general population. A potential product for such an organization could be Flour.Niche Market: This customer segment is based on highly specific needs and unique traits of its clients. An example of an organization with a niche customer segment is Louis VittonSegmented: Organizations adopting the segmented approach create further segmentation in their main customer segment based on slight variations in the customer’s demographics and resultantly, their needs.Diversify: An organization with a Diversified Market Segment is flexible in the iterations of its product or service tweaking it to suit the needs of segments with dissimilar needs or traits.Multi-Sided Platform/ Market: This kind of segment serves customers who have a relationship to each other, i.e. blogging sites need a large group of active bloggers to attract advertisers. And they need advertisers to create cash flow. Hence, only by creating a pull with both segments will the blogging site be able to have a successful business model2. Value PropositionsAn organization’s value proposition is the combination of products and services it provides to its customers. Osterwalder stated that these offerings need to be unique and easily differentiated from competition. Value propositions can be divided into two categories:Quantitative: this stresses the price or efficiency of the product or serviceQualitative: this value proposition highlights the experience and results the product and its use, produce.The value proposition provides value through a number of attributes such as  customization, performance, “getting the job done”, brand/ status, design,  newness, price, cost and risk reduction, accessibility, as well as convenience/ usability.When creating your product’s value proposition, the first question an entrepreneur must ask himself is, what problem he is solving through his offered product or service. Then one needs to look into how the product, service or overall experience can be improved so that it provides greater value than the competition. Finally, it is imperative to identify the core value that your business pr ovides. One way to identify this value is for an owner to specify what he/ she wants customers to remember about their interaction with the company.3. ChannelsThe medium through which an organization provides its value proposition to its customer segment is known as a channel. There are various options for channels available to an organization, and the selection is based on the channel that is the quickest, most efficient with the least amount of investment required. There are two basic kinds of channels; Company owned channels such as store fronts or Partner Channels such as Distributors. A company can opt to choose either one or employ a combination of both.For an entrepreneur, the first step in dealing with channels is to identify the customer channels. Touch points with customers can be limited or diverse depending on company strategy. Then he/ she needs to evaluate the strength of the channel by conducting an SWOT analysis on the channel. Finally, the company can identify and b uild new customer channels.4. Customer RelationshipsAn organization must select the kind of relationship it will have with its customer segment in  order to create financial success and sustainability. Customer Relationships can be categorized as follows;Personal Assistance: In this kind of relationship the company interacts with the customer directly through an employee who provides the human touch by assisting the customer presale, during the sale and even may provide after sales services.Dedicated Personal Assistance: This kind of relationship is characterized by a very close interaction between the customer and the company through a dedicated representative who is assigned a set of clients and is personally responsible for the entire experience the customer has with the company.Self-Service: Self-Service places the onus of the customer experience on the tools the company provides for the customer to serve him or herself.Automated Services: These are customized self-service relat ionships where the historical preference of the customer is taken into account to improve the overall experience.Communities: In today’s electronic age creating communities of clients allows organizations to communicate with them directly. This allows for an enhanced client experience because the community allows clients to share their experiences and come up with common challenges and solutions.Co-creation: The customer has a direct hand in the form the company’s product or service will take.For an entrepreneur, the priority is to identify the type of relationship he/ she has with the customer. Then the value of the customer must be evaluated in terms of the frequency of his expenditure on the firms product and services. Loyal customers are relationships that the company should aim to invest in as they will yield steady revenue throughout the year.5. Revenue StreamsA revenue stream is the methodology a company follows to get its customer segments to buy its product or service. A revenue stream can be created through the following ways;Asset Sale: the company sells the right of ownership over the good to the customer.Usage Fee: the company charges the customer for the use of its product or service.Subscription Fee: the company charges the customer for the regular and consistent use of its product or service.Lending/ Leasing/ Renting: the customer pays to get exclusive access to the product for a time-bound period.Licensing: the company charges for the use of its intellectual property.Brokerage Fees: companies or individuals that act as an intermediary between two parties charge a brokerage fee for their services.Advertising: a company charges for others to advertise their products using their mediums.When setting up revenue streams, it is important to recognize that an effective price for the product and/or service will be arrived at through the process of elimination. Different iterations of prices should be listed and evaluated. It is important, in the e nd to take a break ad reflect on possible avenues open to you as a business.6. Key ResourcesThese are the assets of the organization fundamental to how it provides value to its customers. Resources can be categorized as human, financial, physical and intellectual.For an entrepreneur, it is important to begin with listing your resources. This gives you a clear idea of what final product or service your company needs to create for the customer and which resources are dispensable, resulting in cost savings for your company. Once the final list of resources is available, the company can decide on how much it needs to invest in these key resources to operate a sustainable business.7. Key ActivitiesActivities that are key to producing the company’s value proposition. An entrepreneur must start by listing the key activities relevant to his/her business. These activities are the most important processes that need to occur for the business model to be effective. Key activities will coincid e with revenue streams. Now it is important to evaluate which activities are key by adding or removing some and evaluating their impact.8. Key PartnershipsTo create efficient, streamlined operations and reduce risks associated with any business model, an organization forms partnerships with its high-quality suppliers. Key partnerships are the network of suppliers and partners who complement each other in helping the company create its value proposition. Partnerships can be categorized as follows;Strategic alliance between competitors (also known as coopetition),Joint ventures andRelationships between buyers and suppliers.An entrepreneur must begin by identifying its key partners followed by making future partnership plans. This can be done through an evaluation of the partnership relationship to judge which characteristics of the relationship need improvement and what kind of future partnerships will be required.9. Cost StructureThis defines the cost of running a business according to a particular model. Businesses can either be cost driven i.e. focused on minimizing investment into the business or value driven i.e. focused on providing maximum value to the customer.Following are some traits of common cost structures;Fixed Costs: costs that remain the same over a period of timeVariable Costs: as the name suggests, these costs vary according to a variance in productionEconomies of Scale: costs decrease as production increasesEconomies of Scope: costs are decreased by investing in businesses related to the core product.The first step for an entrepreneur is to obviously identify all costs associated with the business. A realistic understanding of the costs of the business is one of the hallmarks of a good business model. After identification, it is important to list all the costs on the canvas, so they are visually present and then create plans for each cost. Some costs may be decreased through certain measures while others may go up if you decide that an investm ent in a particular section will result in future gains.WHY TO USE THE BUSINESS MODEL CANVASVisual Thinking: The tool allows for easy, visual representation for decision makers to ponder upon. The tool provides a neat breakdown of the major considerations impacting the business and also makes clear the direction the organization is taking through its business model.Iterate Quickly: If a poster sized of the canvas printout is taken, it can be used in combination with sticky notes for executives to evaluate current and potential tweaks in the business model and their impact.Grasp the relationship between the 9 blocks: The Business Model Canvas allows the executive team to understand how the 9 building blocks relate to each other and the different ways these relationships can be changed to increase efficiency or effectiveness. An opportunity or innovation can be spotted through the use of this tool.Short and Succinct: The tool encourages teams to keep their suggestions short and simple enough to fit on post-it notes.Easy to circulate: The tool allows easy access and sharability. Pictures of the completed canvas or simply physically passing it around so people can grasp its gist as well as add to it, if need be, make the Canvas a very portable and convenient tool.APPLYING THE BUSINESS MODEL CANVAS A business model describes how a company creates, delivers and captures value. Everyone has their unique way of viewing the business model. During discussions about this, there has been an increasing need for an uniform template to define and discuss the business model. This template should be applicable to new and old businesses alike, across industries. © Flickr | marcfonteijnIn this article we will look at 1) what is a business model canvas?, 2) the traditional approach to a business model, 3) the 9 building blocks, 4) why to use the business model canvas, and 5) applying the business model canvas.WHAT IS A BUSINESS MODEL CANVAS?The Business Model Canvas, developed by Alexander Osterwalder, is a visual representation of current or new business models, generally used by strategic managers. The Canvas provides a holistic view of the business as a whole and is especially useful in running a comparative analysis on the impact of an increase in investment may have on any of the contributing factors.The Business Model Canvas gives people a common language through which they can evaluate traditional processes and bring innovation into their business models.THE TRADITIONAL APPROACH TO A BUSINESS MODELMost startups fail because entrepreneurs put all their faith in the idea of the product the organization exists to create. In their loyalty to this product or service, they fail to give in depth consideration to the business model their organization will follow. Usually the business model is either a one-size-fits-all model, common in the industry or it is a random amalgamation of systems and processes, created at the spur of the moment to further the main goal; sell the product or service.Successful new ventures do not go to market with their first idea; instead, the product/ service has usually gone through several iterations before arriving at the final version. Similarly, organizations are more sustainable if they have considered several business models before deciding on a particular one. THE 9 BUILDING BLOCKSThe Business Model Canvas categorizes the processes and internal activities of a business into 9 separate categories, each representing a building block in the creation of the product or service. These categories represent the four major aspects of a business; customers, offer, infrastructure, as well as finan cial viability. All 9 categories are listed and explained below.1. Customer SegmentsThe total customer pie is divided into segments based on the manner in which an organization’s products or services address a specific need for the segment. The customer segment is an essential part of an organization’s business model and is key to ensuring that the product features are aligned with the segments characteristics and needs.To carry out an effective customer segmentation, a company must first know its customers, both through their current and future needs. Then the organization must list its customers in terms of priority, including a list of potential future customers. Finally, the company should do a thorough assessment of its customers by understanding their strengths and weaknesses and exploring other kinds of customers who may benefit the company more if they are to focus on them.Various  customer segments are as below;Mass Market: An organization opting for this type of custom er segment gives itself a wide pool of potential customers because it feels that its product is a relevant need amongst the general population. A potential product for such an organization could be Flour.Niche Market: This customer segment is based on highly specific needs and unique traits of its clients. An example of an organization with a niche customer segment is Louis VittonSegmented: Organizations adopting the segmented approach create further segmentation in their main customer segment based on slight variations in the customer’s demographics and resultantly, their needs.Diversify: An organization with a Diversified Market Segment is flexible in the iterations of its product or service tweaking it to suit the needs of segments with dissimilar needs or traits.Multi-Sided Platform/ Market: This kind of segment serves customers who have a relationship to each other, i.e. blogging sites need a large group of active bloggers to attract advertisers. And they need advertisers to create cash flow. Hence, only by creating a pull with both segments will the blogging site be able to have a successful business model2. Value PropositionsAn organization’s value proposition is the combination of products and services it provides to its customers. Osterwalder stated that these offerings need to be unique and easily differentiated from competition. Value propositions can be divided into two categories:Quantitative: this stresses the price or efficiency of the product or serviceQualitative: this value proposition highlights the experience and results the product and its use, produce.The value proposition provides value through a number of attributes such as  customization, performance, “getting the job done”, brand/ status, design,  newness, price, cost and risk reduction, accessibility, as well as convenience/ usability.When creating your product’s value proposition, the first question an entrepreneur must ask himself is, what problem he is solving through hi s offered product or service. Then one needs to look into how the product, service or overall experience can be improved so that it provides greater value than the competition. Finally, it is imperative to identify the core value that your business provides. One way to identify this value is for an owner to specify what he/ she wants customers to remember about their interaction with the company.3. ChannelsThe medium through which an organization provides its value proposition to its customer segment is known as a channel. There are various options for channels available to an organization, and the selection is based on the channel that is the quickest, most efficient with the least amount of investment required. There are two basic kinds of channels; Company owned channels such as store fronts or Partner Channels such as Distributors. A company can opt to choose either one or employ a combination of both.For an entrepreneur, the first step in dealing with channels is to identify th e customer channels. Touch points with customers can be limited or diverse depending on company strategy. Then he/ she needs to evaluate the strength of the channel by conducting an SWOT analysis on the channel. Finally, the company can identify and build new customer channels.4. Customer RelationshipsAn organization must select the kind of relationship it will have with its customer segment in  order to create financial success and sustainability. Customer Relationships can be categorized as follows;Personal Assistance: In this kind of relationship the company interacts with the customer directly through an employee who provides the human touch by assisting the customer presale, during the sale and even may provide after sales services.Dedicated Personal Assistance: This kind of relationship is characterized by a very close interaction between the customer and the company through a dedicated representative who is assigned a set of clients and is personally responsible for the entir e experience the customer has with the company.Self-Service: Self-Service places the onus of the customer experience on the tools the company provides for the customer to serve him or herself.Automated Services: These are customized self-service relationships where the historical preference of the customer is taken into account to improve the overall experience.Communities: In today’s electronic age creating communities of clients allows organizations to communicate with them directly. This allows for an enhanced client experience because the community allows clients to share their experiences and come up with common challenges and solutions.Co-creation: The customer has a direct hand in the form the company’s product or service will take.For an entrepreneur, the priority is to identify the type of relationship he/ she has with the customer. Then the value of the customer must be evaluated in terms of the frequency of his expenditure on the firms product and services. Loyal cust omers are relationships that the company should aim to invest in as they will yield steady revenue throughout the year.5. Revenue StreamsA revenue stream is the methodology a company follows to get its customer segments to buy its product or service. A revenue stream can be created through the following ways;Asset Sale: the company sells the right of ownership over the good to the customer.Usage Fee: the company charges the customer for the use of its product or service.Subscription Fee: the company charges the customer for the regular and consistent use of its product or service.Lending/ Leasing/ Renting: the customer pays to get exclusive access to the product for a time-bound period.Licensing: the company charges for the use of its intellectual property.Brokerage Fees: companies or individuals that act as an intermediary between two parties charge a brokerage fee for their services.Advertising: a company charges for others to advertise their products using their mediums.When sett ing up revenue streams, it is important to recognize that an effective price for the product and/or service will be arrived at through the process of elimination. Different iterations of prices should be listed and evaluated. It is important, in the end to take a break ad reflect on possible avenues open to you as a business.6. Key ResourcesThese are the assets of the organization fundamental to how it provides value to its customers. Resources can be categorized as human, financial, physical and intellectual.For an entrepreneur, it is important to begin with listing your resources. This gives you a clear idea of what final product or service your company needs to create for the customer and which resources are dispensable, resulting in cost savings for your company. Once the final list of resources is available, the company can decide on how much it needs to invest in these key resources to operate a sustainable business.7. Key ActivitiesActivities that are key to producing the com pany’s value proposition. An entrepreneur must start by listing the key activities relevant to his/her business. These activities are the most important processes that need to occur for the business model to be effective. Key activities will coincide with revenue streams. Now it is important to evaluate which activities are key by adding or removing some and evaluating their impact.8. Key PartnershipsTo create efficient, streamlined operations and reduce risks associated with any business model, an organization forms partnerships with its high-quality suppliers. Key partnerships are the network of suppliers and partners who complement each other in helping the company create its value proposition. Partnerships can be categorized as follows;Strategic alliance between competitors (also known as coopetition),Joint ventures andRelationships between buyers and suppliers.An entrepreneur must begin by identifying its key partners followed by making future partnership plans. This can be d one through an evaluation of the partnership relationship to judge which characteristics of the relationship need improvement and what kind of future partnerships will be required.9. Cost StructureThis defines the cost of running a business according to a particular model. Businesses can either be cost driven i.e. focused on minimizing investment into the business or value driven i.e. focused on providing maximum value to the customer.Following are some traits of common cost structures;Fixed Costs: costs that remain the same over a period of timeVariable Costs: as the name suggests, these costs vary according to a variance in productionEconomies of Scale: costs decrease as production increasesEconomies of Scope: costs are decreased by investing in businesses related to the core product.The first step for an entrepreneur is to obviously identify all costs associated with the business. A realistic understanding of the costs of the business is one of the hallmarks of a good business mo del. After identification, it is important to list all the costs on the canvas, so they are visually present and then create plans for each cost. Some costs may be decreased through certain measures while others may go up if you decide that an investment in a particular section will result in future gains.WHY TO USE THE BUSINESS MODEL CANVASVisual Thinking: The tool allows for easy, visual representation for decision makers to ponder upon. The tool provides a neat breakdown of the major considerations impacting the business and also makes clear the direction the organization is taking through its business model.Iterate Quickly: If a poster sized of the canvas printout is taken, it can be used in combination with sticky notes for executives to evaluate current and potential tweaks in the business model and their impact.Grasp the relationship between the 9 blocks: The Business Model Canvas allows the executive team to understand how the 9 building blocks relate to each other and the d ifferent ways these relationships can be changed to increase efficiency or effectiveness. An opportunity or innovation can be spotted through the use of this tool.Short and Succinct: The tool encourages teams to keep their suggestions short and simple enough to fit on post-it notes.Easy to circulate: The tool allows easy access and sharability. Pictures of the completed canvas or simply physically passing it around so people can grasp its gist as well as add to it, if need be, make the Canvas a very portable and convenient tool.APPLYING THE BUSINESS MODEL CANVASThe biggest Business Model success story is Apple. Apple was a game changer when it introduced the iPod to the world. Through iTunes, Apple integrated device, software and an online store into an experience that set the music industry on its ear.Even though Apple was in no way the first entrant into the mp3 player market, its unique and well-executed business model ensured lasting success. This business model was in essence t he seamless coming together of the key components of the business model canvas to leverage its distinctive value proposition. Apple has lasting partnerships through the deals it negotiated with music producers so it could sell their music through its store.Apple revenue stream comes from the sale of its iPods. However, the added benefit of the online store creates a package that competitors have been hard pressed to match.

Management And Globalization Of Business - 818 Words

Management and Globalization University of the People Management has always played an important role in business. Managers are in place to guide employees, plan ahead for the business, and make important decisions financially and for the customers. In international business, however, management may take on a few more challenges and roles that are unique compared to the domestic market. This discussion will focus primarily on the impact of management in the globalization of business. International trade has been around for all of human history but has expanded rapidly in the past three decades. Because of the different cultural beliefs and ways of life in countries doing business, culture shock can happen to managers traveling abroad. Countries vary in their views, including those involving the roles of women in the workforce and the roles of managers. This can affect how these countries do business including networking and negotiation. Not all managers are culturally educated and it can be easy for them to remain comfortable in their own cultural norms, but it is important for business for managers to engage in other cultures and become educated on them. (Fenton-O’Creevy, 2013). Managers may also face ethical issues regarding doing international business. They may be faced with challenges on whether or not to do business with other companies that do not have ethical practices. They also must be mindful of safe working conditions for their employees and proper compensation.Show MoreRelatedManagement Of The Globalization Of Business1102 Words   |  5 PagesManagement in the Globalization of Business By Daryle Brown Over the past few decades, the information age has had a major impact on business – one of the biggest being globalization. This has, out of necessity, changed how business is managed – and introduced new and fascinating facets and concerns for business management, as well. 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According to Tabb (2008), globalization refers to the eruption and rise of global civilization in which economic, political, environmental, and cultural proceedings in one area of the world affected another and is the result of communication, transportation, and information technologyRead MoreImpact Of Globalization On Business Management1947 Words   |  8 Pages Globalization, according to Rothenberg (2013), is defined as â€Å"the integration among the people, government, and companies of different countries.† Globalization is the creation and expansion of economic and social connections among people and organizations around the world. This process is fueled by movement of people, goods, ideas, technology, and money across national boundaries. 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Globalisation has a significant impact on marketing management as a barrier of trade between nations allow for businesses to operate on an international scale with various economies around the world. Marketing is the process of creating a product and then developing and implementing strategies thatRead MoreGlobalization On Business Management : The Multinational Company Essay1014 Words   |  5 PagesIntroduction Business management is the act of getting people together to accomplish desired goals and objectives. Globalization in short, points to the whole effort towards making the world global community as a one village. Globalization on business management is interconnection of international markets and managing businesses in a global industry. This includes foreign investments whereby a company expands its business and invest in foreign countries. Globalization makes business management easier and

Dramatic and Linguistic Devices in William Shakespeares...

Dramatic and Linguistic Devices in William Shakespeares Othello Shakespeare’s ‘Othello’, in my opinion is one of his most cleverly written plays. It is a tragedy, similar in a way to the likes of the famous Romeo and Juliet, as there is a definite romance in the play, which quickly turns sour, due to lack of trust and jealousy, or as some might think, the tragedy is all down to manipulation and deceit. The play deals with many controversial issues such as racism which makes it unique. In Act III Scene 3 Iago convinces a man who loves his wife completely that she is having an affair with one of his most trusted subjects without using one shred of proof or any real basis. This is a man who†¦show more content†¦Iago tells the audience in one of his soliloquies I hate the Moor, and he shows his hatred of Othello in the opening scene of the play. Iago refers to Othello as the Moor, and makes many racist comments about him such as Barbary horse and an old black ram. However Iago uses many techniques to completely transform Othello’s character. Firstly, Iago plants seeds of suspicion in Othello’s mind, and continues to water and nurture them throughout the whole scene, until he has completely ruined Othello. For instance, Iago’s first words in Act III Scene 3 are: â€Å"Ha! I like not that†. He is clearly trying to imply that something is going on between Desdemona and Cassio. He is doing this in a very sly manor. This clearly illustrates the fact that one of Iago’s techniques is to arouse suspicion. â€Å"I know our Country Disposition well: In Venice they do let God see the pranks They dare not show their husbands; Their best conscience Is not to leave’t undone but keep’t unknown†. Here Iago plays on Othello’s insecurities. He makes a brief statement saying that Venetian women’s consciences don’t tell them that having affairs is morally wrong only that they must keep them well hidden from their husbands. Othello knows all too well that Desdemona is a VenetianShow MoreRelated Madness and Insanity in Shakespeares Hamlet Essay3091 Words   |  13 PagesHamlet and Insanity      Ã‚  Ã‚   William Shakespeare’s creation of the character of Hamlet within the tragedy of that name left open the question of whether the madness of the protagonist is entirely feigned or not. This essay will treat this aspect of the drama.    George Lyman Kittredge in the Introduction to The Tragedy of Hamlet, Prince of Denmark, explains the lack of success with Hamlet’s pretended insanity, and in so doing he implies that the madness is entirely feigned and not real:Read MoreGp Essay Mainpoints24643 Words   |  99 PagesEasily edited rather than reprinted (e.g. Wikipedia freely create and edit info): completely dynamic resource, constantly evolving, updating, self-correcting, improving Not everyone has access to the Internet to begin with †¢ Computers, mobile devices such as phones can connect to Internet †¢ Suggest an increasingly wired world †¢ Restricted to developed countries, and particularly, those in the middle or upper classes †¢ No access to World Wide Web (irony in the name). While Africans

Twenty four hour truce Free Essays

As women, we all dream of a life where we finally feel free and safe. Just the mere thought of being able to walk down the street alone at 1 1 PM without worrying that someone might take advantage of you Is beyond exhilarating, feeling safe In our own homes, safe In our relationships, safe amongst the figures who were deemed to be protectors but have proved time and time again to be the mall source of our pain. Andrea Drinks calls upon a truce, â€Å"†¦ A Twenty-Four-Hour Truce During Which There Is No Rape†. We will write a custom essay sample on Twenty four hour truce or any similar topic only for you Order Now Henceforth this essay will critically analyses Drinks plea, not only ringing forth an end to rape and the rise of men in against this patriarchal war but to bring an upturn in gender equity and the evaluation of restorative and punitive justice. First and foremost we need to define what gender equality is. Gender equality can be regarded as the measurable equal representation of women and men. Gender equality does not Infer that women and men are the same; amongst other reasons we are not the same and we will never be the same mainly because of our biological stand points. But gender equality does Imply that both men and women ought to eve equal value and should be accorded equal treatment; not only In the workplace but In the societal view as a whole. In Drinks speech, she proves that patriarchy Is a framework that is socially embedded in the eve stands of the clothes that we wear. Even to those who proclaim that they do not support such backward yet very present views of patriarchy, their silence, their standing in the shadows doing and saying nothing is a clear indication of their support. As it verifies that he who is most violent stands in the place of being the alpha male. Men such as Joseph Kong or militant ropes such as the Book Harem, Doll Hitler, Fillmore Slim.. And so forth; have made their marks in the sand of time for the oppression of women . All opposed by the female masses yet the males, those who are supposedly on the same superior ranking, have remained on the side-lines of this In Just war against women abuse In all angles. L would Like to scream; and In that screams I would have the raped and the sobs of the battered; and even worse, In the centre of that scream I would have the deafening sound of women’s silence, that silence into which we are born because e are women and in which most of us die† – Andrea Drinks I believe that we have reached a point in time where this on going struggle against male dominance should not be necessarily headed by females only. We live in this world where when it is deemed necessary in the public eye men and women are equal, we have seen and embraced the leadership skills of women, the inventors and of those have proved to be twice as strong in combat. It Is time that men pulled out their placards from their cupboards and voiced out their feelings of rebellion against patriarchy and put their foot forward towards gender equality. Ender equality or gender equity does not Ill In the hands of men. As It Is with any battle that Is being fought the greatest victory comes from the mind of the oppressed. Realigns that they themselves are indeed worth the fight and that they are not and should not be educate other women. This is possible through education because, yes, even in this day and age most women especially of those coming up from townships and surrounding violent areas still believe that if a man hits you; leaves you with bruises, if a man puts you down emotionally and if a man forces himself on you especially if o are in a relationship. This is seen as a proud declaration to the public of his love towards you. As we know first and foremost change comes from within. So before we can expect anyone on the outside to protect women and to speak on behalf of women the oppressed minds of those whose lives have revolved around playing victim need to be able to stand up for what is that they believe in; which should be gender equality â€Å"A gun in every holster, a pregnant woman in every home will make America a man again† -Ronald Reagan One needs to define and fully understand what it really means to be a man. In this case we see that being a man takes on the form of being superior and being in control. On the perspective of gender equity gender based violence is not the only form of oppression. Abuse comes in many forms and sizes. Gender violence includes rape, sexual assault; relationship violence in heterosexual and same sex relationships, sexual harassment, stalking, prostitution and sex trafficking. The term â€Å"gender violence† reflects the idea that violence often serves to maintain structural gender inequalities, and includes all types of violence against women, children, adolescents, gay and transgender people. This type of violence in some way influences or is influenced by gender relations. To sufficiently address this violence, we have to address cultural issues that encourage violence as part of masculinity. The workplace is also one of the places where great oppression against women occur. In the workplace women are often obliged to perform favors whether it be sexually they or other; they are subsequently expected to earn lower salaries than their male counterparts even if though they might do the same amount of work if not more. People often misinterpret the teaching of religion to fit their own demented fetishes in relation to male dominance. Where one religious book would teach the readings of the submissiveness of women and how respect is a two way streak; another would look at that teaching as a means where women are to be treated as puppets and they are the puppeteers in that they control every movement. Society also places a huge role on how women are supposed to think, look, eat, enhance, wear and behave. There has been a great shift in the way that women dress in the asses as apposed to now. It is onlooker about looking reprehensible and elegant and well put together at all times. It is indeed about how much skin you can show, it is about sex appeal. Now this sex appeal is not directly directed to other women it is in actual fact directed at men, as they are seen as having the most purchasing power in all angles. The common phrase sex sells is true, but at what cost? It is at the cost of thousands of women pioneering to walk around half naked to be recognized by men; it is at the heart of a multimillion dollar food chain (Hooters) . Women may not monumentally realism this pressure to constantly look good, not necessarily for ourselves but for the pleasure of males. This is a form of oppression because it means that as women we are unconsciously forced to sell ourselves for the benefit of those who will view women as nothing more than Just visual pleasures. The current resolutions is given to individuals that do not have an interest in the matter, which ultimately prevents the individuals involved from determining their own form of justice. Additionally, obedience to this system is enforced under duress. Rather than sing force to achieve compliance, the anarchist approach to resolving conflict is voluntary, and believes Justice can only be determined by the involved parties through dialogue. This means, rather than sending offenders to Jail, they confront the people that have been harmed by their actions, and take responsibility for rectifying the situation and by helping them recognizes their mistake. But how does one find comfort in rehabilitating a fully grown man who rapes a child? How does one rectify years and years of broken bones, black eyes and blank outs when the fear of being rut again is deeply rooted in the women’s soul. Whereas, punitive Justice works on the basis that it is indeed an eye for an eye. It believes in punishment an in a sense, revenge; but could also have detrimental outcomes as the root of the problem was not resolved and because of this the perpetrator can do it again. Not much punishment can be done because of the human right laws that are in place to protect everyone equally It is like a child that is being punished for something that he or she does not understand, the chances of that child doing it again are very high cause they could not see where they went wrong. There is no sure fire way of preventing perpetrators from acting again. We do not know if restorative Justice or punitive is the way forward as we are all different some people have higher moral values than others and some Just don’t have them. Period. In closing Drinks claims do have merit in South Africa as our rape and women abuse ratings sky rocket by the minute. Is it possible, yes, purely because anything is possible. But not in the near future, equality is system that will take a lot of time to adjust too. This not only applies to men but to women as well. How to cite Twenty four hour truce, Papers

Reward System And Its Impact On Employee Motivation free essay sample

Social networking also referred to as social media. The growing usage of social media indicates a potentially effective new platform for advertisers. Social Media, today, is among the ‘best opportunities available’ to a brand for connecting with Prospective consumers. Social media is the medium to socialize. These new media win the trust of consumers by connecting with them at a deeper level. Social media marketing is the new mantra for several brands since early last year. Marketers are taking note of many different social media opportunities and beginning to implement new social initiatives at a higher rate than ever before. Social media marketing and the businesses that utilize it have become more sophisticated. One cannot afford to have no presence on the social channels if the competitor is making waves with its products and services. The explosion of social media phenomenon is as mind boggling as that and the pace at which it is growing is maddening. We will write a custom essay sample on Reward System And Its Impact On Employee Motivation or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Global companies have recognized social media marketing as a potential marketing platform, utilized them with innovations to power their advertising campaign with social media marketing. - KEY WORDS: Social networking, Marketers, Socialize, Media SOCIAL NETWORKING Social networking, also referred to as social media, encompasses many Internet-based tools that make it easier for people to listen, interact, engage and collaborate with each other. Social networking platforms such as Face book, MySpace, YouTube, LinkedIn, Twitter, blogs, message boards, Wikipedia and countless others are catching on like wildfire. People use social networking to share recipes, photos, ideas and to keep friends updated on our lives. SOCIAL NETWORKING IN MARKETING Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or â€Å"updates† with others. Face book, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities. ORIGINATION OF SOCIAL NETWORKING According to a BBC Radio 4 documentary, the origins of social networking can be traced back to the 1970s. While conducting research for the radio show, The Secret History of Social Networking, the BBC’s Technology Correspondent, Rory Cellan-Jones, found that in 1973 the owner of a record shop in Berkeley California placed an analogue computer in his store and invited people to come in and type messages. The computer quickly became a popular attraction, especially amongst University of California students who would come in to the store to post messages and take part in discussions on the analogue machine. One of the first social networking Web sites, launched in 1997, was SixDegrees. com. This site started the trend of enabling users to create personal profiles and make lists of their friends. Two years after the fall of Six Degrees, Live Journal offered authors options to add a list of friends to their profile page. Other early social networking sites include Friendster and online dateing service Ryze. MySpace launched in 2003. However, the site didnt start drawing the attention of the masses until well into 2004, due largely in part to MySpace changes that allowed teenagers to join the social network. Since their introduction, social networking sites (SNS) have attracted millions of users, whereby many people integrate these sites into their daily practices. The conception of Googlebuzz. com has been recently introduced to rival the likes of facebook, which has 350 million users. Here is a timeline to show the progress of the social networking world. 1995: Classmates. com is a social media website created by Randy Conrad. The website helps members find, connect and keep in touch with friends and acquaintances from school life. Classmates has more than 40 million active members in the US and Canada. In early 2008, Nielson Online ranked Classmates as number 3 in unique monthly visitors among social networking sites. 1997: Sixdegrees. com was named after the six degrees of separation concept and allowed users to list friends, family members and acquaintances and see their connection with any other user on the site. It was one of the first manifestations of a social networking websites in the format now seen today. Sixdegrees closed in 2007. At its height, the website had about a million users. 1999: Cyworld. com is a South Korean social networking service. Users can have â€Å"apartment like† spaces which make for a sim-world like experience. The ‘cy’ in Cyworld could stand for Cyber; however, it also plays on the Korean word for relationship. A 2005 survey showed that 25% of South Korea was users. 2002: Friendster. com has over 115 million registered users and over 61 million unique visitors per global month. Over 90% of friendster’s traffic comes from Asia. The website is also used for dating, discovering new events, bands and hobbies. 2003: Myspace. com launched after eUniverse employees with Friendster saw its potential and mimicked the more popular features of the social networking site. Myspace became the most popular social networking site in US 2006. The 100th million account was created on August 9 2006. 2005: Bebo. com is an acronym for â€Å"blog early, blog often†. It is similar to other networking sites; the site must include two specific modules, a comment section and a list of users’ friends. The site claims 40 million users. 2006: Facebook. com is the most popular social networking site boasting 350 million users. It was founded by Mark Zuckerberg who studied at Harvard University. The websites membership was initially limited by the founders to Harvard students, but was expanded to other colleges. Facebook has met with some controversy being blocked in countries such as, China, Syria and Iran. The original concept for Facebook came from the colloquial name for books given out at the start of the academic year by universities designed to help students get to know one another better. 2006: Twitter. com is a social networking site that that enables its users to send and read messages known as â€Å"tweets†. Tweets are text based posts of up to 140 characters displayed on the authors profile page and are delivered to the author’s subscribers known as followers. It is sometimes described as the â€Å"SMS of the internet† and is widely popular with about 5 million users. ROLE OF SOCIAL MEDIA IN MARKETING: Social media is now increasingly becoming an ingrained aspect of political campaigns, national defence strategies, public policy, public relations, brand management and even intra company communication. Since the major task of marketing as tool used to inform consumers about the company’s products, who they are and what they offer, social marketing plays an important role in marketing.  · Social media can be used to provide an identity about the companies and the products or services that they offer.  · Social media helps in creating relationships with people who might not otherwise know about the products or service or what the companies represent.  · Social media makes companies â€Å"real† to consumers. If they need not just talk about the latest product news, but share their personality with them.  · Social media can be used to associate themselves with their peers that may be serving the same target market.  · Social media can be used to communicate and provide the interaction that consumer look for. THE GLOBAL IMPACT OF SOCIAL NETWORKS IN MARKETING According to comScore, a marketing research company that tracks Internet traffic, social networking sites accounted for 13. 8 billion display ad impressions in August 2009, representing more than 25 percent of all display ads viewed online, in a study of U. K. online display advertising on social networking sites. Social media is changing the way marketing is done. No longer can marketers rely on putting out one general message to the public. In Malaysia, 80% of affluent Malaysians use social networking sites. The opinions of bloggers and friends have become more influential than advertisements. Using social media allows businesses to reduce cost on marketing or connect with customers. A number of Malaysian companies use social network to promote their product or service. A recent example is mobile operator DiGi who used social networking to create awareness on mobile broadband. One of the many campaigns DiGi did was Pimp My Broadband which was a contest allowing people to post up creative videos to the site. DiGi used mostly Face book and Twitter to spread the word and communicate with people. In another example, the Prudential insurance company was running in December 2009 a contest for which people were asked to guess the retirement fund a fictional character named Adam would need to retire comfortably. This campaign was heavily promoted over social networks and blogs. Most organisations have jumped onto the social networking bandwagon. Large and small organisations alike maintain Facebook fan pages and groups. The leading budget travel airline, AirAsia, has more than 20 different Facebook pages and groups that promote some aspect of their service. It also has Twitter feeds as well as its own social network located at www. airasia. ning. com. The results have been impressive. It claims to lead all other airlines with a fan base of approximately 100,000. The AirAsia blog is ranked as the world’s second most popular blog site by an airline while CEO Tony Fernandes’ blog is the most popular in Malaysia by a corporate leader. Its YouTube site is very popular while its Twitter account has 15,500 followers. AirAsia’s investment of time and effort to reach out socially to Internet users must be bringing results; it recently announced plans to launch a brand new social network for travellers. The Nielsen Company estimates online advertising spent on the top social network and blogging sites increased 119 percent, from approximately USD49 million in August 2008 to approximately USD108 million in August 2009. Businesses and professionals are also connecting with one another on social networks. It has become commonplace for professionals to maintain accounts at LinkedIn. Using that platform, businessmen are able to find contacts that they can trust as introductions come from people they know and trust. SOCIAL MEDIA MARKETING IN INDIA AN OVERVIEW India has 71 million active internet users. Social Media is really picking up new heights in India. Many companies are coming big way for Social Media Optimization for their Product or Services nowadays. During Election 2009 Social Media was used for Influence Indian Voters. Social Media Marketing in India is being undertaken by brands like Tata Docomo, MTV India, Channel V, Clear Trip, Tata Photon, Axe deodorants, Microsoft, Naukri, Shaadi and many more. Besides, numerous Indian celebrities are also using SMM platform to promote their movies, music and events via Twitter, Facebook and personalized blogs. Social Media Marketing is also boosting public relations business. Several PR agencies in India are undertaking brand building exercises for corporate organizations, brands and celebrities. However, to the delight of many among us, the biggest gainers from SMM till date have been the organizations from the Not-for- Profit sector. Several Campaigns like ‘Bell Bajao’ and ‘Jaago Re’ have been quite successful on Social Networking Sites. These campaigns have been spreading the word about their cause through blogs, Twitter and Facebook. SOCIAL MEDIA MARKETING STRATEGIES: SMM is still in its infancy. Most of the online retailers though appreciate its positives fallouts on the brand awareness and promotion; they are still in the early stages of adoption. For an organization willing to invest in social media marketing, it is important to understand why SMM is an important marketing strategy and how it can help: This is the age of consumer satisfaction. It is not about selling it is more about interacting. There is a lot to learn from the customers. Using social media one can identify customers, listen to their feedback and use them to improve and innovate on products or services. SMM is not a mass advertising strategy. It can be used to identify peer groups and advertise to that particular group. Social Media can help in identifying influencers and through them one can guide a prospective customer into making a purchase. SMM calls for novel advertising methods as the attention span of online junta is very low. This is largely due to the multitasking phenomena. A person watching a video clip on YouTube might be simultaneously updating a blog, while reading another one and watching friend’s photographs on Facebook. In order to garner their attention away from distractions the advertisement must be innovative and interesting to hold the imagination and attention of the prospect. At the same time the message must also provoke the recipient into action; like seeking a detailed description of the product/service, or suggesting to a friend, or initiating purchase. So, if the advertisement is trying to sell something then it should be conveniently placed with links so that the prospect can make a purchase with least effort. Similarly Social Media can be used to increase customer loyalty through customer support services and hence improve customer retention. Social Media Marketing can also be used by brands to ward off any negative publicity. But the brands will have to be cautious here as over doing it may further aggravate their customers / stakeholders. There are many things that social media can do for business. Developing a strategy for using it means that the firms need to think about what they want to accomplish this year and determine how social media fits into the plan. One of the benefits of a social media strategy is the fact that the available tools can customized for their particular needs. The firms can choose to concentrate their efforts on the sites that seem to offer the best return on investment, while taking a â€Å"wait and see† stand on the others. Better Marketing Communications Any marketing campaign is only as good as its effectiveness in reaching the client. As the saying goes, you can have the best product in the world but its success depends on its reach to the customers. One advantage that social media networks such as Twitter, Blogspot, MySpace and Facebook possess is that of cross-communication. In other words, much of the information is shared across different social sites. In the past, marketing strategies would target a certain audience based on the resources available. These days, however, if a company has a profile page on Facebook, for example, cross talk alone can generate interest, because of the fluidity of social media websites. Social media sites have helped do away with many geographical and communicative borders; companies who have listings with these sites can place themselves in a position where such communication can be just as effective as a targeted marketing campaign. In the same way, if one person subscribes to a certain company’s web page, it is likely his or her friends will see it and too may become interested. Qualified potential clients can come to the company rather than the other way around! Higher Customer Satisfaction When a company is seen as being active on social media sites, it has just established itself as having its proverbial â€Å"finger on the pulse† of modern society. In a very real way, people take notice and assume that the company has something to say, that it is part of the community rather than simply a static web page. By posting regular updates that subscribers can see, business can appeal to their tastes and, more importantly, that business also has the ability to follow trends and change strategies based on the requirement. A keen observation is always essential for these updates. A close association with current scenario and trends will align the business people to more accurately cater to their audience’s needs. In the past, a happy customer was a customer who could become a regular customer. Today, a happy customer or client has the ability to recommend a company to others grouped under similar target audience. Social networks can accomplish much of the work that in the past was allocated to the more traditional e-mail campaigns. Stronger Financial Returns This final factor should be the most obvious and, at the same time, the most motivating. It only stands to reason that with a larger target base, sales and publicity will naturally increase. One important thing to remember is that there are few if any costs when dealing with social sites. In the past, domain names came with a price tag. Even more relevant was the financial burden which often accompanied building a very good website (web design, maintenance, updates, etc). When a company takes advantage of social media, on the other hand, not only does exposure increase if done in the right manner, but also the financial obligation is little, if any. Why, then, are more businesses not taking full advantage of the tools in front of them? One of the issues is that many out there still consider the social media market a â€Å"niche† sector and haven’t fully implemented their campaigns to include social networking as a part of the overall strategy. Other companies state that not all of their employees are open to newer technologies. Still others just don’t have correct media policies in place; i. e. what can be said, how it can be said, the chain of command to approve updates†¦the list can go on and on. The main issue tends to revolve around the adaptation to changing technologies and sources of revenue. CONCLUSION: There is no escaping social media these days, either for individuals or for businesses. Today, it is impossible to separate social media from the online world. Companies are diverting resources and rethinking their traditional outreach strategies. And as the social media wave dissipates into the vast ocean of connected experiences, the term itself will become an entry in dictionaries and encyclopaedias and we will embark on a new era of knowledge, accessibility and experiences unbound by distance, time or physical walls. It is high time that every business adopts social media and takes it seriously!